With social media as a steadfast cornerstone of nearly all marketing (regardless of industry), there’s cutthroat competition for attention across all social networks.
You need all the assistance you’ll get to market your content on social media and be noticed. We’re singling out 24 tools, recommended by industry experts and marketing mavericks, that are promised to supercharge your social media strategy.
1. Infogr. am
A sweet tool to assist you to create snazzy-looking infographics in a matter of minutes.
While you won’t be ready to have ultimate customization, with many graphics to settle on from and a few great drag-and-drop vector art, it’s a fine place for those that need a simple, high-quality looking infographic.
The free version allows you to share your infographic and embed it on your website. To download your infographic, you’ll need the paid version.
Other similar tools include Piktochart and Easel.ly. Give them an attempt too!
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One of the large names in social media management, HootSuite may be a tried and true champion. Schedule posts across various social networks, found outfeed streams to ascertain what’s happening on different networks, and analyze the results.
In essence, bit.ly may be a URL shortener, transforming ugly eyesore URL strings into cute little clickables. However, it is often a heck of lot more if you let it. check-in for a free account and Bit.ly will save your “bit links,” allow you to organize your blinks into “bundles,” and even track click analytics.
A mention may be a handy tool that allows you to monitor keywords across various sites. you’ll ask Mention to trace references to your name or other specific keywords, and it’ll populate a feed with mentions from the online.
Hook up your own social media account info, and Mention makes it easy to require action and answer your brand/keyword mentions. Mention offers a 14-day free trial and starts at $30/month.
For a less expensive, less comprehensive alternative, consider Google Alerts, which can aggregate keyword and brand mentions across the online.
Buzzsumo is pretty darn cool – it allows you to discover the “most shared content and key influencers” online. Search a keyword and see which related articles performed the simplest, complete with social media shares.
There’s a wonderfully useful free option, plus paid options, which add the power to line up alerts, export data, and access content analysis and domain reports.
6. Rebel Mouse
Rebel Mouse may be a digital publishing platform that functions as a social content aggregator, displaying your posted and shared content during a customizable layout. Rebel Mouse is analogous to Paper. li, but with more customization.
My issue with Rebel Mouse is that I didn’t find its functionality instantly apparent. You’re abandoned to work things on your own and, a minimum of on behalf of me, it all felt quite complicated and overwhelming. Even after spending half an hour exploring it, I still wasn’t exactly sure what it had been alleged to be used for.
The real value with Rebel Mouse seems to be in creating very stylish looking, high-quality pages composed of varied content pieces (video, images, articles, etc.). These pages are often used as a part of a blog, on a webpage as a part of a campaign, or as a newsletter.
If that sounds up your alley, I suggest reading abreast of the varied ways you’ll use and make the foremost of Rebel Mouse. I can definitely see the chance to try to do some really cool stuff with Rebel Mouse, goodbye as you’re willing to place within the time to work out how it all works. I could see Rebel Mouse being great for specific campaigns. [Free and Paid Versions]
The tint is extremely almost like Rebel Mouse, but quite a bit easier to wrap your head around, especially because of their quick explainer video.
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Tint — Social Engagement Anywhere from Tint on Vimeo.
Nothing revolutionary here, but it’s an excellent tool to aggregate all the conversations happening about your brand. If you’re an enormous brand or hosting a serious event, this might be reasonably cool thanks to founding out a one-stop hub to ascertain all the conversations.
For example, a number of our WordStream folks attended the Inbound 2014 conference recently – if you threw the #Inbound2014 hashtag into a tool like Tint, it might be pretty cool to ascertain all the various conversations, pics, and postings.
Of course, you’ll just A hashtag into Twitter and see something similar, but tools like Tint and Rebel Mouse aggregate posts from a set of social networks of your choosing, not only one source. Plus, these tools look aesthetically great, and isn’t style everything when it involves attracting and engaging?
Tint ain’t cheap though – even the foremost basic account will cost you $250/month (with the foremost expensive plan being $1000/month). There’s a free version, but it’s pretty limited – you’ll aggregate the content you’ve posted and not much else (for example, you can’t aggregate supported hashtags, which may be a paid feature).
8. Share As Image
This easy-to-use text photo overlay tool may be a social media slammer. Just find a picture (or use the built-in stock photo collection for professional uses), hit the Chrome extension tool, and you’ll find an assortment of text overlay options to make a one-of-a-kind compilation.
Currently knee-deep in a web visual economy, text overlay images like these are hugely valuable. Tweak the text, add filters, then share your creation on social sites (or reserve it to use later). As Share As Image notes, photo tweets are 94% more likely to be shared than text-based tweets! So plow ahead, make the foremost of this awesome tool.
This automation tool allows you to meet up with your various social tools and channels in extraordinary ways. These automation connections, dubbed “recipes,” leave an infinite number of combinations – have your Pinterest posts automatically update onto your Twitter feed, let your Instagram pics get scheduled in Buffer. With endless possibilities, it’s best if you go check it out for yourself!
The buffer may be a super simple and straightforward tool to queue and schedule social media updates across various platforms (Facebook, Twitter, LinkedIn, Google+, and App.Net).
Buffer also offers story suggestions and may be attached to various RSS feeds for even easier sharing. There’s a pleasant analytics feature, and with Buffer for Business, you’ll collaborate with team members and moderate contributors too. Buffer has been an extended time favorite app of mine, and that I can’t recommend it enough!