Employee Engagement in Asian Countries

Employee Engagement in Asian Countries

Maintaining a high level of employee engagement against the worldwide economic slump of recent years may be a key factor for business performance and positioning as market conditions improve.

Defining Engagement

Aon Hewitt defines engagement as “the psychological and behavioral outcomes that cause better employee performance.” The Aon Hewitt model examines both the individual’s engagement outcomes and therefore the potential engagement drivers that are a part of the organizational work experience—these are the areas over which management features a batch of control. A characterizes them as the work people do, the people they work with, career opportunities, total rewards, company practices, and general quality of life.

A defines individual engagement through three attributes that include the extent to which employees:

Speak positively about the organization.
Have a robust desire to be a neighborhood of the organization.
Are motivated toward success in their job and for the corporate.

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Asia-Pacific Engagement Distribution

So 58 percent of Asia-Pacific employees self-report as being engaged, but are of these employees engaged equally? the solution is not any. Only 16 percent say they’re “highly engaged,” while the remaining 42 percent labeled themselves as “moderately engaged.”

At the opposite end of the spectrum, the research shows that four out of ten employees aren’t engaged. This group ranges from the “passively disengaged” employees who form 1 / 4 of the Asia-Pacific engagement distribution and therefore the “actively disengaged,” who “actively destroy value” and constitute 17 percent of the workforce, which aligns with other regions worldwide. “There are significant opportunity costs related to not addressing the passive or actively disengaged members of the labor pool,” Vartak said.

China vs. Hong Kong

With the exception of 2008, which marked a five-year low at 50 percent for China’s employee engagement scores, China scores are consistently above those of Hong Kong. China’s score peaked in 2009 at 67 percent, while Hong Kong’s five-year high score was in 2011 at 58 percent. The spread between Hong Kong and China reached a maximum in 2012 when China’s employee engagement score at 62 percent led Hong Kong’s score by 12 percentage points (50 percent). As some extent of reference, Taiwan’s employee engagement score in 2012 was also strong at 62 percent.

Vartak explained this difference of engagement between China and Hong Kong as being thanks to Hong Kong’s “extremely sensitive and vulnerable” economy. “Since the 2008 depression, other external factors, like the ECU sovereign debt, have put pressures on the economic conditions of Hong Kong. We believe that these macroeconomic factors have impacted microeconomic decisions, which have influenced Hong Kong employees’ engagement levels,” she said.

In addition, Vartak said that exposure to multinational companies’ mature HR practices in Hong Kong has familiarized employees with strong talent management practices. Therefore, they view local organizations as lagging, leading to lower employee engagement scores.

The more positive sentiment in China is often attributed to the robust economic process that the country has achieved over the last 20 yearsconsistent with the report. “This economic processincluding a talent shortage, has meant that some organizations in China have begun to invest in their workforces to create competitive advantage, which has resulted within the increasingly positive sentiments of China’s employees,” Vartak said.

Southeast Asia

Overall, Southeast Asia presents an inverse pattern to the Asia-Pacific scores. Southeast Asian countries have achieved high employee engagement levels over the past five years. Indonesia (71 percent) and Thailand (59 percent) are consistently outperforming the Asia-Pacific regional score (58 percent), while Singapore (57 percent) and Malaysia (53 percent) scores are on the brink of the Asia-Pacific score.

Malaysia and Indonesia experienced the most important changes in their employee engagement scores in 2012. Malaysia’s drop by a score from 60 percent to 53 percent perhaps is often attributed to the uncertain political and economic environment leading up to the 2013 elections, Vartak said.

Indonesia, on the opposite hand, has been enjoying the economic process, and its organizations are investing more in their people and talent management practices, consistent with the report.

Highs and Lows

India has exhibited volatility in employee engagement scores over the last five years, consistent with Aon’s survey results, but has largely outperformed the Asia-Pacific score. In 2012, despite experiencing a 5 percent decline in employee engagement, India’s score ranked second highest among Asia-Pacific countries, after Indonesia.

Over that very same period, Japan has consistently scored around 20 percentage points below the Asia-Pacific average. “Clearly, culture influences these engagement scores as Japan’s tendency is to rate all surveys lower,” Vartak said.

South Korea scores have overall shown improvement in employee engagement levels over the last five years, from 49 percent in 2008 to 55 percent in 2012. This improvement is in line with the economic conditions in Korea, Vartak said. “During this era, Korean organizations have shown commitment towards measuring employee engagement and brought progressive steps to supply a far better employment experience.”

Engagement Down Under

Employee engagement in Australia largely mirrors the Asia-Pacific trend, whereas New Zealand’s employee engagement levels show more volatility. Australia and New Zealand have both registered gains in employee engagement scores since 2011, leading to a combined 2 decimal point rise from 54 percent to 56 percent.

Australia is that the strongest developed economy in Asia-Pacific, and has maintained attention on employee engagement and investment in employee engagement initiatives, Vartak said. “The impact of this is often evident as Australia’s employee engagement scores have fluctuated little over the last five years.”

New Zealand’s high volatility in employee engagement scores may be a reflection of the sensitivity of latest Zealand’s economy to global economic developments, she said.

Despite making steady progress since 2010, Australia and New Zealand scores have largely remained below the Asia-Pacific score, which is believed to be higher thanks to the upper employee engagement scores from developing economies like China, India, Indonesia, and Thailand, consistent with the report.

Improving Engagement

The survey findings signal to business leaders that employee engagement must be important. Aon Hewitt recommended the subsequent priorities for organizations across Asia-Pacific to enhance their employee engagement levels:

Career opportunities. Forty-one percent of Asia-Pacific employees don’t believe that they need good advancement opportunities with their current employer. Aon recommends organizations use flexible, clearly defined career paths and options for short-term assignments and geographic transfers to differentiate themselves from other organizations. Additionally, there should be attention to improving people-management capability to enable leaders to conduct successful career conversations with their employees.

Compensation. Only a 3rd of Asia-Pacific employees (33 percent) think they’re paid fairly for his or her work. This driver has been rising in its ranking over the last two years in some Asia-Pacific countries, consistent with Aon.

Recognition. Recognition is certainly less expensive for an employer than direct pay and may even have a big impact on employee engagement, Aon said. Employees want recognition for his or her performance, but only 31 percent say they get this recognition.

Reputation. When asked “Does your organization have a positive reputation within the job market?”, only 31 percent of respondents answered positively. Yet, reputation is ranked because of the fourth most vital employee engagement driver in Asia-Pacific.

Brand alignment. it’s important that organizations are consistent with the promises they create to their employees. Only 50 percent of Asia-Pacific employees confirmed that their organizations delivered on the guarantees made to them. “This represents an excellent opportunity for organizations. those that specialize in articulating a singular and compelling employee value proposition for prospective and current employees, then subsequently deliver thereon proposition, are going to be rewarded with higher employee engagement,” Vartak said.

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