It’s crucial for businesses to possess a lively social media presence to survive.
No social media marketing strategy is complete without Instagram. It’s become a top platform for brands, advertisers, and consumers alike.
This platform has 800 million monthly active users. And 500 million Instagram profiles are active on a day today.
Here’s something else which will surprise you: 70% of Instagram hashtags are branded.
What does that tell you? If you’re not active on Instagram, your competitors definitely are.
Those of you who have already got an account found out are on the proper track. But just having an Instagram profile doesn’t necessarily translate to sales.
If you would like to drive sales and make real money from Instagram, you would like to return up with a viable strategy.
1. Increase your following
One of the primary steps to having a successful Instagram marketing strategy is growing your follower base.
Without any followers, you’ll struggle to urge your posts seen. It’s not getting to be easy for you to get sales without followers.
For those of you who just created your Instagram page, it is often intimidating to start out with the amount zero. But unless you’re a fresh company, you have already got customers.
That’s the simplest place to start out trying to find followers.
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2. specialize in the primary impression of your page
First impressions matter. This statement holds true within the world also because of the virtual world.
As a marketer, you would like to acknowledge that. It’s an equivalent reason why writing an irresistible blog post introduction is significant to your content strategy.
When an Instagram user clicks on your profile, what’s the primary thing they see?
They see your profile picture, biography, and your most up-to-date posts. Going back to our last point about following users to grow your own follower base, when a user clicks your profile, they shouldn’t have any questions.
What I mean by that’s this. Your profile should say who you’re and what you are doing.
Having your logo as your profile picture makes the foremost sense. It’s far more recognizable than a random picture of an individual or one among your products.
3. Post content on a daily basis
If you’re adding an image or video to your profile just one occasion a month, it’s not an efficient strategy. I wouldn’t even call that a lively profile.
You want your brand to always be fresh within the minds of your followers.
At an equivalent time, you don’t want to flood user timelines and be perceived as annoying. you would like to seek out a middle ground here.
I wouldn’t recommend posting far more than once per day. If you’ve got much content you would like to share every day, it’s better to feature it in your Instagram story.
4. Don’t be too “salty”
So, we’ve just established you would like to post daily. But we haven’t talked about the content of these posts.
Obviously, you would like to drive sales. However, that doesn’t mean that everything you post should be a product promotion.
That’ll annoy your followers and find yourself having the other effect of what you’re trying to find. misunderstanding your content.
Be funny. Post pictures of your employees. Just don’t stray too far from your brand image.
While it’s okay to post content that’s not promoting a product, you would like to remain faraway from controversial topics. I’m pertaining to subjects like religion, politics, and race. Offending your followers isn’t getting to assist you to drive sales.
5. Go live
Instagram features a live broadcast feature. If you read my top marketing trends of 2018, you’d know I put live video streaming first on this list.
Users like it, and makes are using this information to their advantage.
Live video gives you the chance to attach together with your audience in real-time. While you broadcast, they will comment.
Make sure you answer these comments and check out your best to acknowledge those users. this may assist you to increase engagement metrics.
There are endless possibilities together with your live streams.
You could demonstrate new products, provides a tour of your facility, or maybe introduce a number of your employees. I prefer the thought of hosting a Q&A segment to offer you a more authentic reference to your audience.